True Entertainment Inc. connects brands with celebrities and social creators to build campaigns, live experiences, and moments audiences actually show up for — on screen, on feed, and in the room.
True Entertainment Inc. is the entertainment and activations arm of the TrueWrld family. We take the creator-first branding and marketing playbook behind TrueWrld Media and put it on a bigger stage: celebrity partnerships, national and international creator campaigns, live events, and destination experiences.
Founded by a former Broadway dancer, we know performance from the inside. We cast the right faces, build the concept around them, and run the whole thing — from contracts to content to the night itself.
One partner from first idea to final cut. We handle talent, creative, production, and the deal so your team doesn't have to.
Actors, athletes, pageant titleholders, and TV personalities matched to your brand for launches, appearances, and campaign faces.
Big and micro creators across TikTok, Instagram, YouTube, and Snapchat — cast, briefed, and managed at scale, nationally or internationally.
Branded parties, competitions, destination trips, and pop-ups built around talent — designed to be filmed and shared.
We package events, shows, and talent into sponsor-ready deals and bring the right brands to the table.
Concept, filming, and editing for short-form, branded series, and campaign assets — made for feeds first.
Taking creator content beyond social — onto connected TV and free streaming channels for new reach and revenue.
Formats we build and run for brands. Each one can be scaled up, localized, or taken international.
A curated group of creators who share a look, a niche, or a vibe, rolled out together across markets for one national or international campaign that feels like a movement.
A multi-day competition at a destination resort. Creators compete for prizes while the content runs all week.
Art-meets-performance events with talent, dancers, and creators in the room and on camera.
Athletes, cheerleaders, and sports hosts paired with brands for suites, fight nights, and game-day content.
Talent-hosted livestreams on TikTok and beyond that turn audiences into buyers in real time.
A selection of talent we work with, plus access to hundreds more through our global manager network.
Simple on your side, fully handled on ours.
We learn your goals, audience, markets, and budget.
We match talent and build the creative around them.
Contracts, content, events, and rollout, all managed.
Clear results and what to scale next.
Built on years of running creator campaigns through TrueWrld Media.
From celebrities to micro creators, through a 200+ manager network.
Senior people on every deal, start to finish.
"I spent my early career on Broadway stages. Now I build the stage for the talent and brands we work with."
Sheldon True started as a Broadway dancer before founding TrueWrld Media, a boutique talent, branding, and marketing agency in Los Angeles. True Entertainment Inc. brings that same hands-on approach to celebrity partnerships and large-scale activations.
Tell us about your brand, your timeline, and who you'd love to work with. We'll come back with talent options and a concept.